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AI Newsai newsnewsAug 11, 2026
Agentic Commerce: Amazon Replaces Rufus with Alexa+ for Automated Shopping in 2026
Amazon is shifting from Rufus to Alexa+ to pioneer agentic commerce. This new model automates the entire shopping journey, from finding deals to final delivery, transforming how consumers interact with e-commerce.
12 min readRead →
AI Newsai newsnewsJun 24, 2026
Amazon Alexa+ Hindi Beta for Indian Users: A 2024 Generative AI Leap
Amazon is beta testing Alexa+, a generative AI-powered voice assistant tailored for Indian users. This update introduces seamless Hindi and English conversations, moving beyond simple commands to intuitive, context-aware interactions.
14 min readRead →