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1 ARTICLES TAGGED "CONTENT STRATEGY"

The End of the Click-Through: Google AI Search Dominance and the Publisher Crisis in 2024

New data reveals that Google AI Overviews now appear in 43% of searches. This shift is devastating for publishers, as users click traditional links only 8% of the time when an AI summary is present, and cited links within the AI text receive only a 1% click rate.

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